User Experience
Research & Design
We design the user experience of digital products and services
with a data-driven and Human-centered design approach.
Conflux is a boutique consulting firm specializing in User Experience Research and Design. We support our clients in analyzing, ideating and designing innovation and data-driven digital services and products that help businesses to grow.
Through a Human-centered design process, we support our clients’ business needs by analyzing and designing digital touchpoints, such as Apps, e-commerce platforms, and websites.
Thanks to the synergistic integration of UX Research and UX Design teams, we are able to provide a highly evolved and effective User Experience and User Interface design capability, through UX analysis, digital and visual analytics and lab techniques, thus improving the performance of digital platforms and their effectiveness in terms of processes and conversions.
UX Research
In the discovery phase, our User Experience research team plays a crucial role in studying and defining user requirements. Thanks to evidence-based UX research activities, we validate the UX requirements the User Experience design team will work on to create a successful project.
UX Design
Our UX design team analyzes the requirements identified by the UX research team to design interfaces centered on the real needs of the user. The design team, through an iterative design process and the realization of wireframes and interactive prototypes, shapes the final User Experience of the digital service/product through a validation process involving both stakeholders and real users.
Our studio
Our design studio is currently cloud-based. We have opted for a hybrid smart working solution to reconcile the needs of public health with the safety of our team. Therefore, Conflux conducts its activities remotely by maintaining on-demand space for events that require physical presence such as meetings, training sessions, or workshops. Currently, we can be physically present in Rome and Milan.
Our partners
We offer support in the field of User Experience to many leading companies in the national and international arena. Thanks to these collaborations, we offer vertical services related to UX research and UX design to complete the value chain of the partner for specific project needs.
Expertise and Certifications
We are experts in the use of a wide range of tools which we select from time to time according to the needs of customers and their projects. We have specialized know-how in specific fields, achieved and developed also through certification courses.
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Contentsquare
Experience and Visual analytics
Contentsquare is an experience analytics platform we use to analyze the browsing experience of users, understand hidden customer behaviors, such as where they click or tap, to help companies understand how and why users interact with their applications, mobile sites and websites. The visual representation of this data is helpful to understand and disseminate the results, so that stakeholders can take action.
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Hotjar
Visual Analytics, User Session Recording, Form Analysis
We are HOTJAR expert users. It is the most comprehensive suite of tools for remote analysis of user behavior of a website or an App. We have extensive experience in the analysis of “scroll map” and “heatmap” to identify patterns of use and usability issues. Through data related to the behavior of real users we are able to identify strategic directions for the optimization and redesign of interfaces.
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Google Analytics
Digital Analytics, Funnel analysis
Google Analytics is one of the main tools for measuring performance and web traffic. We help companies fine-tune their functionality and show their potential to correctly track conversions and funnels, to develop a KPI-based strategy and to understand how to use data to map user behaviors, interpret trends and make data-driven decisions.
