We specialise in
User Experience design
We design the User Experience of multi-platform
digital products and services.
We devise innovative, creative and usable digital solutions that our clients can use to achieve their business goals, employing service design techniques and the skills of our designers to create quality graphic solutions and touchpoints that drive engagement.
We put business needs and users’ behavior at the center, so that the product value proposition can meet their needs and expectations.
Working side by side with the most important brands of the various sectors, we have been able to realize projects for different markets, such as retail, finance, insurance, utilities, travel, mobility, telco, tech, automotive, and other industries, for different types of players ranging from international luxury brands to start-ups on different types of touchpoints, from corporate website to e-commerce platforms, from mobile apps to enterprise software and platforms.
We can support companies during the entire development cycle, for a complete design process, or focusing only on some of its phases (Discover, Define, Develop, Deliver):
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End-to-end approachWe realise the whole UX project for the client, holding strategic progress meetings -
Definition of UX requirementsWe support clients in defining the UX requirements as part of the discover phase -
Realization of the UX/UI design project with rapid prototypingWe take care of the realization of the UX/UI design project in the studio, remotely or at the client’s design room -
Testing phaseWe support our clients in the final quality check phase of the design project, suggesting the most suitable methodology for the specific project and the client’s needs
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End-to-end approachWe realise the whole UX project for the client, holding strategic progress meetings
-
Definition of UX requirementsWe support clients in defining the UX requirements as part of the discover phase
-
Realization of the UX/UI design project with rapid prototypingWe take care of the realization of the UX/UI design project in the studio, remotely or at the client’s design room
-
Testing phaseWe support our clients in the final quality check phase of the design project, suggesting the most suitable methodology for the specific project and the client’s needs
Our team is reorganised every time we need to provide an efficient response to business needs.
The interaction between the research and design teams in fact defines a production model that is able to realize UX design projects, validated both with the evidence that emerged during the data analysis and from the users themselves.
At Conflux, we take care of every aspect of the user experience design of digital products and services: from defining the UX strategy to identifying personas and the customer journey, from the development of information architecture to the development of wireframes and prototypes on which to carry out cycles of testing and redesigns.
User Experience and Customer Experience Strategy
We help companies and start-ups to analyze the effectiveness of the value proposition of their product/service with respect to the needs of their users. We follow the product design process from the initial conception phase, or we take care of the redesign of projects already started. Through our approach, we provide useful indications to improve customer experience.
We carry out a comparative and qualitative analysis of the salient features of the experience of a useful digital product or service with the aim of mapping its characteristics on the strategy canvas.
The strategy canvas is a marketing analysis tool that, when applied to UX analysis, allows companies to see, through a set of graphs, the value curve of the value proposition of the proposed digital product/service and the perceived difference from competitors.
This is a marketing analysis tool that complements the strategy canvas and which, when applied to the UX analysis, allows companies to identify the elements that define the new value proposition of the user experience of the proposed product/service.
The value proposition canvas allows you to map the value that is perceived by the user and makes the value proposition of the digital product/service visible and tangible, in order to guide the choices that are made when designing the service.
The main questions we answer by using this canvas are:
- What are customers looking for? What do they need?
- What is the value proposition of the service?
- What are the touch points between the value proposition and the value sought by the user?
- How is the value proposition best managed? What improvements can be made to the value proposition?
Service Design
To shape the product and the experience, we use all the design tools typical of a service design methodology approach, with the aim of designing digital products and services that are based on the real needs and expectations of users.
In this phase, we involve the stakeholders in order to redesign paths and interactions. By using service design techniques, we are able to map, visualise and reconstruct contexts and processes of use, with the aim of designing efficient, innovative and enjoyable solutions.
Personas are a useful tool for identifying the archetypal users of a company. Personas are non-real-life figures that represent the different types of users of a company.
Creating fictitious customers allows the company to get closer to the mindset of its real customers, making it easier to understand the goals, desires, needs and demands of the different categories of consumers.
It’s a step that helps us transfer information gathered during the research phase into the design and to keep end users at the center of the design process.
In shaping the User Experience structure, you need to be able to assess the quality of interactions at each stage and context of use.
Designing the customer journey allows you to build the user’s experiential process in order to enhance the functionality of different touchpoints. At the same time, you can reduce obstacles, misunderstandings and feelings of frustration experienced by the user.
The service blueprint enables an organization to explore all of the issues involved in creating or managing a digital service or product by visualising the customer experience and the related front and back-end support processes that are required in order to deliver the experience in a single analysis tool. This tool allows you to ensure consistency between the processes underlying the interfaces in order to design the user experience of touchpoints and services in a way that leaves nothing to chance.
User Experience Design
We design interfaces for digital services and products based on the evidence emerging from UX research and using an approach that is focused on the evaluation of the data that emerged in the analysis phase. The purpose of this process is to design the UX of digital products and services that are truly centered on user needs while respecting brand identity and business objectives.
The language used and the organization of information are key elements in an app or a website. A proper information architecture allows users to easily find the content and easily explore it.
Our task is to design navigation experiences that allow our clients and their users to speak the same language and achieve their respective goals.
User interaction flows define users’ interactions within a website. It is essential to design the interaction flows of a digital service or product in order to ensure a positive and satisfying user experience.
On the basis of the data collected during the research phase with the users, we create a proposal for the wireframe of the various areas of the website or app: a low-fidelity prototype to focus attention on the schematic organization of the contents and the functionality of the system rather than on the visual elements.
This enables us to:
- Identify the most important information
- Identify the functionality of the system
- Outline the main structure of the interface
The main objective of wireframes is to improve interactions between the users and the system.
We create digital products and services by designing them with minimal components that can be assembled as needed, in order to have a consistent and functional product.
The atomic design methodology allows us to realize independent, portable and reusable components that provide the foundation for a system that is characterised by internal coherence and scalability.
This enables us to offer our clients a style guide and a library of elements that can be applied to all digital product/service interfaces.
This design method enables quick prototyping and allows you to both easily modify the product/service and easily create new areas and pages, also ensuring consistency in the front-end code.
The design system consists of a collection of reusable components, patterns and best practices, with the aim of systematizing the design of interfaces, making it efficient and scalable.
The main features are:
- It allows you to manage and synchronize all assets and related documentation, from the concept to the final product;
- It protects the company’s design assets with comprehensive controls, including roles and permissions, password-protected links and two-factor authentication;
- It enables all departments within the enterprise to align on a common design language.
We accompany the activity of User Experience and User Interface Design with the production of micro-copy, studied from a Human-centred perspective.
The activity of UX writing enables us to answer questions such as:
- How can we approach the customer using natural language while also staying aligned with the tone of voice?
- What is the best copy for guiding the user through the booking process?
Voice Interfaces
We design voice interfaces with conversations and dialogues between users and the system that use only the sound channel, without a visual experience component.
We understand user needs. We gather data and insight through qualitative survey tools in order to create semantic clusters and interaction patterns that are consistent with the goals.
We think of the relationship between users and products in terms of flows: each interaction is drawn within a flow map, in order to gain a snapshot of the entire conversation and all its possible variations. We test the identified solutions and implement the feedback that is received in an iterative process. This allows us to optimize the result and guide development.
We define UX research activities that are consistent with the business objectives and aimed at defining effective solutions for the realisation of this new type of interface.
We use qualitative and quantitative analysis tools, such as interviews, focus groups and visual and digital analytics, to define:
- The cluster of target users
- The ideal flow of conversation for each audience
- The most suitable tone of voice
We have experience in conversation design that is aimed at producing pre-established sequences that can be adapted to the context and the individual case.
We produce tools that are designed to standardize and speed up processes while maintaining a margin of customization and without losing a stable tone of voice.
The structure of the interaction remains stable, consistent and, above all, manageable, even in large organisations where there are numerous interactions with the public.
Optimizing flows and words is crucial when talking about voice assistants.
A user’s experience with a chatbot can be very different from that on a VUI.
We keep these peculiarities in mind when designing:
- The tendency of the application to repeat concepts so the user doesn’t lose the thread of the conversation
- The public or private context in which the interaction is taking place
- The ability of the application to recover from the error
- We are thus able to differentiate solutions for “visual” chatbots and audio interfaces
User Interface Design
Conflux specializes in User Interface design. We define the design in detail, guided by brand identity, the tone of voice of the project, the knowledge of trends, standards and technological opportunities, aware of the typical behaviors of perception and interpretation of people.
The interface is the most visible level of communication between your product and the final customer. Our designers give shape and color to the project to make every interaction a pleasant and satisfying experience.
This allows us to set a visual that can communicate the brand values and the tone of the storytelling, consistently with the client’s identity manual and UX strategy.
The prototyping phase allows us to produce interactive models of the design and test them before release. Testing the prototype allows us to simulate the final characteristics of the interface and of the system in order to detect possible defects, with a view to continually improving the service and the experience.
This allows you to save time and cut costs, and to be more effective. In addition, seeing what before were just “ideas” realized on the prototype helps all stakeholders conceptualize the product and verify its technical feasibility.
We observe and study the new trends that arise and conquer the world of design.
We believe that it is very important to stay up to date and observe the trends in the design field, so that the products we design have a high-impact look that can distinguish them from other products on the market.
At the end of each design project we tdocument our work, in order to help both the client and the team that will be in charge of the development phase. The implementation work will be clearly guided, thus clearing any doubts and ensuring consistency between the design and the end result.
This set of guidelines can expand in the direction of a full-fledged design system, describing general principles and rules that can apply both to the interfaces designed as part of the project and to additional interfaces that may be produced in the future.
