Edtech & Culture
From data analysis to an effective portal
Optimization of the user experience of the thinkohealth.com health training platform and redesign of e-commerce with an evidence-based approach.
English
The thinktohealth platform, e-learning for health professionals
Luzan 5 Health Consulting is a leading Spanish company in strategic consultancy And in professional development into health care. Through his Luzan 5 Training School, The company offers coursework and specialist updates for health professionals, delivered through the e-learning platform thinkohealth. With this tool he wants to respond to the needs of rapid evolution ofthe healthcare sector, in which continuous updating and access to specialized knowledge are fundamental.
The challenge
The customer has appointed Conflux to improve the user experience and to carry out a restyling complete with its platform, with a specific focus onE-commerce for courses and events aimed at the Spanish and Latin American markets.
The objective was twofold: identify and Resolve critical issues of the existing portal and Redesign them utterly The interface and the user experience; all for maximize the effectiveness of training offer, and make it easier the purchase of courses and access to events.
Overview
Customer
Luzan 5
Industry
Edtech & Culture
Project duration
X months
Our approach to the project
The project was divided into two phases distinct but closely connected.
La sooner focused on the in-depth analysis of e-learning platform existing, through aexpert analysis based on consolidated heuristics and a data assessment of analytics data available.
La Second The phase concerned the complete e-commerce redesign, starting from research insights and developing acompletely renewed user experience, with an iterative approach and continuous validation with the customer.
The new e-commerce, designed by Conflux, is a strategic tool for the growth of Luzán 5 Escuela de Formation. We are convinced that it will allow us to reach a wider audience and to offer high-quality online training.
The services that
We have adopted
UX Design
We conduct A/B tests to compare different design versions, optimizing user experience and conversions on websites.
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UI Design
We design visually appealing and intuitive interfaces, which improve the user experience and reinforce the brand's identity.
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Expert Review
We conduct expert reviews to quickly identify usability issues and improve design effectiveness through expert analysis.
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This project consolidates our expertise in the field of e-learning for healthcare. Our deep understanding of the needs of health professionals, combined with our evidence-based approach, has allowed us to create a tailor-made solution for Luzan 5.
Our method
Our Approach
We started the work with aexpert analysis of the platform, followed by a Data Assessment based on analytics available, to identify the main areas of intervention. These initial insights have Oriented the design phase, ensuring a path based on concrete data and real user needs.
The team work
The phase of Interaction and UI design has led to the definition of a scalable design system and to the creation of a high fidelity prototype. The entire process was developed iteratively, with a evidence-based approach And a confrontation I continue between the project team, the customer and external stakeholders, encouraging shared decisions and effective solutions.
Project in numbers
48
critical issues identified
13
strategic indications
17
redesign priority
