AB testing

Conflux articles, insights and resources on this topic.

Eye Tracking in User Research

Everything you need to know about eye tracking, how this tool helps you learn about your users and why it’s easier than ever to try out.

Landing page design: user experience, decision-making processes

How to design a landing page? Around the users and the decision they have to make

Increasing Sales with Conversion Rate Optimization (CRO) – Part 2

Improve your business with a virtuous UX optimisation process

Turbocharge Your Conversion Rate with Better UX – Part 1

6 steps to optimize your site and grow business results