Strategic market analysis to guide design
The benchmark is an in-depth comparative analysis that compares your product or service with the main competitors and with similar solutions on the market.
With the benchmark, we collect valuable information to improve your competitiveness. We analyze the market and compare your solutions with those of your competitors, identifying areas for improvement and best practices that would otherwise remain invisible. This allows us to propose targeted and effective strategies.
- We analyze the competitive landscape to better understand your positioning and growth opportunities.
- We use the benchmark results to optimize processes and products, keeping you competitive and up to date.
- We identify the most effective solutions on the market and adapt them to your needs to improve efficiency.
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Our benchmark process combines strategic analysis with a 5-step operational approach:
- Analysis of the context and objectives: we understand your needs, desired positioning and business objectives.
- Competitor and comparable identification: we select the reference players, both direct and indirect, as well as solutions in similar sectors.
- Reverse engineering of solutions: we study competitors' flows, interfaces, functionalities and strategies in depth.
- Identifying best practices and gaps: we gather insights on the most effective strategies and on the deficiencies to be filled.
- Operational recommendations: we provide a detailed report with proposals for high-impact interventions to improve performance and positioning.
The benchmark is not to chase the competition, but to understand how to overcome it. Every analysis is an opportunity to transform the strengths of others into competitive advantages for you.
From the comparison, a real competitive advantage.
Knowing the context means playing ahead of time. An effective benchmark is not just a qualitative analysis: it inspires innovation, defines priorities and creates real competitive advantage.
projects that meet or exceed the strategic objectives defined in the initial phase
tempo necessario per individuare e prioritizzare interventi di miglioramento
useful insights for more effective design decisions
With the right insights, the benchmark becomes the basis for strategic decisions and targeted redesigns. It's not just a matter of observing the market, but of finding the right lever to overcome it.
