At Conflux, we guide companies in the design and strategy of digital products, combining creative vision and scientific method.
We start from the analysis of the market and the needs of the users, translating insights into design decisions that reduce risks and maximize product potential. Each project is structured to be scalable, competitive and focused on user experience.
Our process starts from the definition of a clear and shared vision, which combines business objectives and real user needs.
Through qualitative and quantitative research, market analysis and co-design workshops, we identify opportunities, priorities and strategic directions. Every design decision is supported by concrete data and insights, so as to build products capable of generating lasting value and a measurable impact on the market.
The strategy is not only deciding what to build, but above all what not to build. In each project, we guide the team to focus on the features that create real value, based on real data and user feedback. In this way, design becomes a strategic tool and not just an aesthetic one.
We compare services with those of competitors and comparators, identifying areas for improvement and opportunities for growth.
We design services that improve the user experience and optimize our business processes for better results.
We conduct task analysis to understand how users carry out activities, optimizing processes and improving the efficiency of interactions.
We design surveys to obtain concrete data from users, analyze preferences and behaviors, and guide strategic decisions.
Creation of user personas, mapping of customer journeys, development of wireframes and interactive prototypes to ensure an optimal and intuitive user experience.
We apply the most reliable UX research methodologies and evaluate the effectiveness of wireframes based on feedback collected from users.
Visual design and development of intuitive and attractive interfaces, supported by design systems to maintain consistency and ease of use. Visual design principles are fundamental to our strategy, and we ensure that design systems are always up to date and relevant.
Collection of feedback through tests with real users, analysis of usage data and continuous optimization of the product to improve its effectiveness and adherence to user needs. We use user testing, data analysis, and feedback to guide product iterations.