See with the eyes of the users. Design with certainty
With eye tracking, we objectively measure where attention is focused, what distracts and what drives the action. We translate heatmaps and videos into practical interventions that clarify interfaces, highlight key elements and improve usability, engagement and conversions.
of users and improve the effectiveness of the interface. We analyze every interaction to answer crucial questions, such as:
- Can the user correctly identify the key elements on the screen?
- What really captures her attention and what distracts her?
- What are the visual patterns that guide your behavior?
- Does the user find the main functions immediately or are they looking for them elsewhere?
The answers to these questions allow us to intervene in a targeted manner. We optimize the content hierarchy to keep the focus on strategic areas, eliminate visual distractions and simplify points of complexity to reduce the user's cognitive load. The result is a smoother and more satisfying overall experience.
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Each eye tracking test follows a structured and rigorous method that transforms visual behaviors into clear and actionable data. From the selection of participants to the synthesis of the results, each phase guarantees reliable information that can be directly used in the design.
- Definition of objectives: we identify what to measure and which strategic questions need to be answered.
- Selection of representative users: we involve real participants, in line with the target audience.
- Laboratory testing sessions: we track eye movements as users interact with the interface.
- Visual data analysis: we interpret heatmaps, gaze paths and points of critical attention.
- Design recommendations: we translate the results into concrete actions to optimize usability and conversions.
Observing where the eye goes means understanding what really guides the user's choices. Eye tracking doesn't just measure attention, it tells us exactly how to simplify the experience.
Objective data for a more effective design.
A well-conducted eye tracking test can have a direct impact on the performance of your digital product.
increase in interactions on Main calls-to-action thanks to an optimized layout
reduction of navigation errors thanks to improved visual clarity
increase in time spent on strategic areas thanks to a better hierarchy of contents
Eye tracking allows you to accurately understand how users experience your interface. By optimizing what they see — and what they don't see — we transform your business objectives into concrete results.
