Compliance 2.0: insurance regulations, made easier to consult
How we renewed Compliance 2.0 (now LEGALLY) for ANIA SAFE, to make consulting and updating insurance regulations easier.



How we renewed Compliance 2.0 (now LEGALLY) for ANIA SAFE, to make consulting and updating insurance regulations easier.



ANIA SAFE (Ania Servizi e Formazione S.r.l.) is the company controlled by ANIA (Italy’s National Association of Insurance Companies). It supports Italian insurance companies with innovative services, specialist training and sector publishing resources. The Compliance 2.0 (now LEGALLY) portal is an essential tool for professionals: it gives access to insurance regulations, up-to-date data, statistical reports and dedicated advice from experts.
For ANIA SAFE the portal is a strategic asset. It had, however, some usability issues that made consultation difficult, especially for people with little familiarity with digital tools.
ANIA SAFE asked Conflux to renew the platform’s User Experience (UX). The main aim was to improve usability and introduce new features without losing completeness of information, so that consulting insurance regulations would be simpler and more intuitive for every professional in the sector.


To do this, the team adopted an approach based on research and co-design. An in-depth analysis of the current experience, carried out also through the direct involvement of users, made it possible to identify pain points and redefine the main user journeys.
The project led to a complete redesign of all sections and features, improving existing ones and adding new ones, so as to create a coherent digital ecosystem that is modular and ready to evolve over time.

Conflux showed great competence in UX and a strong ability to listen to our needs. It allowed us to obtain a platform that responds perfectly to the needs of professionals in the insurance sector.

We conduct interviews with real users to gather useful insights, understand their needs and improve the service experience.
We conduct expert reviews to quickly identify usability issues and improve design effectiveness through expert analysis.
We compare services with those of competitors and comparators, identifying areas for improvement and opportunities for growth.
UX (User Experience) consulting for digital products and services: research, design, accessibility and testing, with clear methods and accountability.
We design visually appealing and intuitive interfaces, which improve the user experience and reinforce the brand's identity.
Our methodology, based on in-depth research, iterative design and close collaboration with the client, made it possible to achieve concrete results in the ANIA SAFE project, significantly improving the usability and efficiency of the Compliance 2.0 platform.
Our approach. We started from the expert review and ran five focus groups with different users of the platform. In this way we identified the issues in the current experience and the most significant user journeys, and these insights guided the design phase.
Working together. The work continued with frequent technical and legal validation meetings with the client’s legal staff. The aim was to ensure legal consistency, technical sustainability and accessibility.


The starting point was an expert usability review of the existing portal. The method is the one we describe in expert usability review before involving users in a redesign, and it is a concrete example of why user research still matters on a professional portal. In the same sector, another published project is the evidence-based redesign of Wide Group’s platforms for insurance brokers.
Related services: User Experience (UX) design for insurance-regulation portals; focus groups with operators of the Compliance 2.0 (now LEGALLY) platform.

All the details of our approach and of the work we carried out with the client.